WhatsApp Business have particularly been developed for modern businesses and come with a host of tools and features that can help you connect with your customers. It is a secure messaging platform and comes with the end-to-end encryption feature that WhatsApp is popular for. Being among the most widely used messaging apps of the world; WhatsApp has emerged as a great way for brands to engage their target audience. WhatsApp offers two types of accounts for businesses, which are meant to suit distinctive needs.