Whatsapp API has quite dynamic use cases for ecommerce business, lead generation being among the most important ones. After all, lead generation is the first part of the sales funnel. Having a larger top-of-the-funnel will provide your sales team more resources to work with, as well as more people to sell to. By using WhatsApp Chatbots, you can get customers to give you their details by adding a click-to-chat link on your advertising or marketing offerings present on your website, app, social media and so on. As the customer sends you a message, you will automatically get their name and phone number. The
WhatsApp bot can subsequently be used to ask for more details like email ID or location
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