The demand for 24/7 customer assistance and self-service has considerably gone up in the marketplace, as these forms of support do not require the customers to spend their time and money on talking with customer service agents over a call.
WhatsApp bots can act as virtual assistance, and promptly answer customer queries and concerns, no matter whether they are related to order tracking or raising a complaint. On-the-spot assistance in regard to troubleshooting issues can also be delivered via the bot.