Marketing is always crucial in this tech age. You might be marketing manually, or using automated tools, but either way, automation in marketing typically looks to provide you with data that is relevant to your business so that you can maximize your growth and potential customers - this is done by analyzing the data and providing analytics as well as working on prospecting and lead generation.
Use this blog as an exploration into how marketing automation can help you drive results for your business and help you to prepare to decrease the potential time of lead acquisition, especially for the Banking and Finance Services and Insurance sector (BFSI).
But before we start, think about your reaction when you first heard about the Covid-19 pandemic. For most, it may have seemed rather terrifying how such a common thing that we take for granted could cause so much harm - but it also presented us with an opportunity to learn from the ultimate marketers- panic, uncertainty, and terror. The Covid-19 pandemic catalyzed the need for digital marketing in two ways - one by causing the shutdown of physical stores and offices which forced businesses across the world to operate digitally at full-scale, and two by giving consumers more free time to spend on digital platforms. This need for digital marketing has, in turn, spiked the need for methods to increase the efficiency of campaigns, which is achieved through marketing automation.
Credence by ACL (now Sinch) is a wonderful tool to have when looking at automated marketing.
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