The WhatsApp green tick is basically a small green check mark that appears next to a name or profile picture of a verified business. It indicates that the brand has undergone a thorough verification process by the platform. This process has been put in place to protect users from spam and fake accounts. Green tick accounts are often referred to as Whatsapp Official Business Accounts or WhatsApp Verified Accounts. These accounts get to enjoy the typical WhatsApp Business API features like
whatsapp bot service, as well as the benefit of added trustworthiness. The green tick verification badge may increase the read rate of the messages of a brand, as many customers prefer to communicate with only verified businesses. Becoming more trustworthy to the customers would elevate the engagement of a brand, and can lead to a greater ROI on their marketing campaign.
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